You will have already heard that Facebook has over 2 billion monthly active users. But the real power is understanding what those users are really interested in. What triggers their emotive responses? What grabs their attention? What gets them engaged?
As a social network, Facebook remains the place where people share their experiences, thoughts, and interests. This is exactly why there has been so much focus on data security in recent times.
At the same time, Facebook has helped to make advertising more targeted and more relevant than ever before. The average active user, for example, likes at least 20 pages that indicate certain characteristics and interests. There are other forms of data you can use to tailor your advertising through Facebook ad Manager.
However, it can prove tricky to realize its full potential. The process can be complex and to find the right audience takes time and specialist expertise.
Both of which are in short supply at many businesses.
So you should be looking at using some of the best Facebook advertising tools to ramp up your campaigns. We have put together some of the best ones for 2018:
In order to engage with your audience and get the most out of Facebook advertising, you need to create epic designs. For many small to medium size businesses, having a top-drawer designer or team is beyond reach due to costs. Fortunately, help is at hand through many tools that can enable you to create winning ads: