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Ryan Kulp – Million Dollar Markete

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Ryan Kulp – Million Dollar Markete

 

 

 

Description

Ryan Kulp – Million Dollar Markete

Archive: archive.is/nXyaP

What will I learn

  • How to acquire customers
  • Technical marketing skills
  • 7+ channels proficiency

What’s included

  • 8+ weeks of curriculum
  • Quizzes and exercises
  • 1:1 mentorship

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Course Curriculum

Most courses are “tool” tutorials. We teach how to think like a marketer.

Identify your Target Audience

  • Introduction – 3:30
  • Stakeholders – 8:01
  • Buyer Psychology – 18:45
  • The Path to Purchase – 21:00
  • Customer Profiling – 10:21
  • Pain Scoping – 4:00
  • [Bonus] Rapid Customer Development Case Study
  • Projects & Exercises
  • Resources
  • Summary

Paid Acquisition

  • Introduction – 0:53
  • Display – 20:54
  • Retargeting
  • Retargeting Audiences – 4:31
  • Search – 5:55
  • Google AdWords – 18:47
  • Simple ROI Dashboard
  • Live Account Exploration – 13:01
  • Intro to Landing Pages – 4:23
  • Landing Page Tutorial – 88:57
  • Projects & Exercises
  • Resources
  • Summary

Organic Acquisition

  • Introduction – 1:22
  • Calculate Traffic Goals – 4:22
  • Organic Channels
  • Intro to SEO – 13:11
  • [Bonus] Blog Post SEO Teardown – 11:09
  • [Bonus] Ecommerce Store SEO – 25:24
  • [Bonus] Local Services SEO – 22:14
  • Platforms – 3:49
  • Social Media – 3:58
  • Communities – 7:16
  • Growth Systems – 8:46
  • Intro to CRO – 6:40
  • Projects & Exercises
  • Resources
  • Summary – 1:10

Analytics

  • Introduction – 5:18
  • Content Analytics – 13:00
  • Product Analytics – 13:00
  • Growth Analytics – 3:38
  • Retention Analytics – 6:45
  • [Bonus] Retention Case Study
  • Intro to SQL – 1:12
  • Projects & Exercises
  • Resources
  • Summary

Partnerships and Referrals

  • Introduction – 0:53
  • Types of Referrals – 6:06
  • Customer Referrals – 14:24
  • Scaling Word of Mouth – 8:23
  • Bonus – Partnership Launch Checklist – 3:52
  • Bonus – Partnerships that Cut Costs – 3:41
  • Projects & Exercises
  • Resources
  • Summary

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Technical Marketing

  • Introduction
  • JavaScript Event Handlers – 28:18
  • Intro to APIs – 55:27
  • ROI with SQL – 29:52
  • Intro to Web Scraping – 2:38
  • Web Scraping – Manual Research – 7:03
  • Web Scraping – Buying Leads – 19:20
  • Web Scraping – Nonconventional – 28:07
  • Web Scraping – Offline Marketing – 11:19
  • Web Scraping – Advanced Case Study
  • [Bonus] Sales Hacking

Competitive Strategy

  • Intro – Tactics vs Strategy – 8:37
  • Brand Safety – 3:42
  • Positioning & Differentiation – 4:38
  • Projects & Exercises – 4:18

Conversion Rate Optimization

  • Premature CRO is a Waste of Time – 3:56
  • A Tale of 6 Optimizations – Prospect CRO – 0:58
  • Lead CRO
  • Trial CRO
  • Customer CRO – Part I
  • Customer CRO – Part II
  • Referral CRO
  • Upsell CRO
  • Project – CRO Planning – 0:48
  • Do’s and Dont’s
  • Server vs Client-side A/B Testing

Creativity

  • Introduction – 6:08
  • The 3 C’s of the Creative Process
  • Conceive – How to find original ideas – 6:49
  • Conceive – Workshop
  • Curate – How to make ideas better – 4:33
  • Curate – Workshop
  • Choose – How to pick the best ideas to execute – 8:14
  • Choose – Workshop
  • Case Study – Applying Creativity in a Saturated Market
  • Case Studies – Course Alumni

Get Ryan Kulp – Million Dollar Markete immediately!